Wednesday, July 24, 2013

Why the Chevy Silverado Recall Is (Probably) No Big Deal


Early sales of the all-new 2014 Chevy Silverado have been very strong. Photo credit: GM

General Motors' (NYSE: GM  ) all-new Chevy Silverado and GMC Sierra are the company's most important new products in years. These full-sized pickups are very visible and very profitable products for GM, and getting them launched without a hitch has been a top priority for GM's post-bankruptcy leadership.

But now there's a hitch: One of the airbags in these models might not be up to spec, and GM has started a recall. In this video, Fool.com contributor John Rosevear looks at the likely cause of GM's pickup recall -- and at why it's (probably) not going to do too much harm to GM's make-or-break product launch plan.

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