Top 10 New Products Flying Off Store Shelves

Consumers love convenience. They also like to save money and enjoy simple pleasures. . .like meadow-scented laundry detergent. That’s why new products that make life easier and more enjoyable were the top-selling items of 2011, according to a report from Supermarket News.

Revenue results from 2011 show that 198 out of the 1,500 new products and brand extensions introduced last year reported sales above $7.5 million one year after distribution hit 30%.

Here’s a look at the top 1o best-selling products of 2011.

Pampers Cruiser/Swaddlers with Dry Max

Parent Company: Procter & Gamble (NYSE:PG)
Revenue in 2011: $296 million

Gillette Fusion Pro Glide

Parent Company: Procter & Gamble
Revenue in 2011: $169.4 million

U by Kotex

Parent Company: Kimberly Clark (NYSE:KMB)
Revenue in 2011: $74.6 million

Schick Hydro

Parent Company: Energizer Holdings (NYSE:ENR)
Revenue in 2011: $64.4 million

Maybelline Volum’ Express Falsies

Parent Company: L’Oreal (EPA:OR)
Revenue in 2011: $46.5 million

Nicorette Lozenge

Parent Company: GlaxoSmithKline (NYSE:GSK)
Revenue in 2011: $45.2 million

Sally Hansen Salon Effects

Parent Company: Coty
Revenue in 2011: $41.8 million

Tide Plus Febreze Freshness

Parent Company: Proctor & Gamble
Revenue in 2011: $37.9 million

Ensure with Revigor

Parent Company: Abbott Laboratories (NYSE:ABT)
Revenue in 2011: $37.5 million

Maybelline Fit Me

Parent Company: L’Oreal
Revenue in 2011: $36.2 million